^^^ hooting tethered involves instantly (well, almost) sending files from the EOS-1Ds Mark III to a computer and monitor through a tethered cable. It has created a radical change in how advertising assignments, in particular, are run. Once the exception, tethered shooting is more or less the rule on a job where art directors and clients are on set and want to see what's going on. Gone for the most part are the days of shooting murky Polaroids that are small, contain caustic chemicals, and take two minutes to process, and then explaining what the photograph will really look like. For better or worse, the image comes up on a large computer screen with much more clarity and detail than ever imagined before.

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