Nothing helps keep your wedding photography fresh and exciting more than staying up to date on current wedding fashions, trends, and the photo styles of other wedding photographers whose work you admire. Plan to spend some time each week visiting other photographers' Web sites outside your area and get a feel for new camera angles and the types of images and postproduction techniques they use to stay ahead of the market. Attend photographer marketing and lighting seminars conducted by nationally established pros to kick-start your enthusiasm and sales.
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As a wedding photographer, you spend a lot of your time focusing on the business side of it. You want to provide your clients with the most beautiful pictures and you want to turn a profit for yourself. Beyond that, though, you should think about some other things. For example, as a photographer, you should know why someone should hire you over having his or her Uncle Vinny take charge of the photographs themselves.