If you're out shooting images instead of behind a computer color-correcting images, then getting a handle on white balance is important. Different shooting assignments, the type and consistency of light, and the amount of time you have to set up the camera before and during a shoot are some of the factors that influence which white balance approach you may want to use.
On the 5D Mark II, white balance options give you a variety of ways to ensure color that accurately reflects the light in the scene. You can set the white balance by choosing one of the seven preset options, setting a specific color temperature, or setting a custom white balance specific to the scene.
If you shoot JPEG images, the white balance is determined by the setting you choose. If you shoot RAW images, the white balance setting is only noted, and you can set or adjust the white balance in a RAW conversion program after the image is captured.
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